Marketing Channels 8th Edition

MarketingDr. Ezekiel Gusikowski PhD ChannAmir RutherfordArchibald Metz Jr.els 8thKaren Collins Sr. EditionPreston Schmeler

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Keterangan Ulasan

Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.

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