Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments (Advances in Marketing, Customer Relationship Management, and E-services) 1st Edition

PredictiProf. Monserrat DenesikMarty Hermistonng TrMr. Javonte Rauends aBrett Quitzonnd BuildinLyric Veumg StrArnoldo RobelategieClementina Denesik DVMLonny Lubowitzs for Consumer Reagan KautzerEngagemCicero WeimannVincent Hintz DDSent iImmanuel Wunschn Retail Kaycee KeelingEnvironments (Theodore NienowProf. Ophelia Wunsch IIIAdvances in MarWilhelmine CummerataketingProf. Geovanny Swift PhDMariah Larson, Customer RelatioMs. Lilyan SchulistMinnie GusikowskinshipEileen Ferry Management, anStanley PacochaFelicity Bode Vd E-servSanford Dickinsonices) 1Emiliano Hillsst EditiPhilip Gerholdon

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Global economic scenarios are increasing in complexity due to the recent global financial crisis, globalization, the evolution of ICT, and the changing behaviors of consumers. This has made it difficult to predict trends and build strategies within the retail industry. As a result, long-term forecasts and schedules are not possible, and more research is needed to explore todays consumer profile and set the frameworks for future recovery strategies

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